Government of Quebec (MIFI) — Case Study

Government of Quebec (MIFI) partnered with Ethnique Media for a multicultural advertising campaign that delivered 2,000+ registrations.

Approach

Campaign for the Ministry of Immigration to drive awareness and enrollment in free French language programs (francisation) among Chinese newcomers.

Results

Results: 803K impressions, 2.5% CTR, 2,000+ program registrations, 18% intent lift.