Services

Ethnique Media is Canada's leading multicultural advertising services provider, offering end-to-end campaign execution from strategy through measurement. We work with brands and agencies who need to reach Canada's diverse communities with precision, cultural relevance, and measurable results.

Strategic Planning

Data-driven audience segmentation using census data, community research, and media consumption analysis. We identify the right communities, the right channels, and the right cultural moments for your campaign objectives.

Media Planning and Buying

Access 200+ verified ethnic media outlets across print, radio, TV, and digital through a single point of contact. Our media buying covers display advertising, programmatic (DV360, Amadeus DSP), ethnic radio, community newspapers, and multicultural TV channels. One brief, one invoice, total reach.

Creative and Adaptation

In-language transcreation that goes beyond translation. We produce multilingual HTML5 banners, video creative, radio spots, and print ads adapted for cultural relevance. Our team works in 12+ languages including Mandarin, Cantonese, Punjabi, Hindi, Tagalog, Arabic, Spanish, Farsi, Korean, Vietnamese, and Haitian Creole.

Community Intelligence

19 detailed community profiles across British Columbia, Alberta, Ontario, and Quebec. Each profile includes population demographics, cultural calendar moments, media consumption behaviours, generational differences, and trust anchors. Built from 22 years of on-the-ground experience and verified census data.

White-Label Services

We support agencies with ethnic media execution while they own the client relationship and strategy. Seamless back-end integration with your existing workflow and reporting frameworks.

Programmatic Advertising

Programmatic multicultural advertising through DV360 and Amadeus DSP. We build curated ethnic publisher networks, deploy multilingual dynamic creative, and optimize campaigns with continuous in-flight testing and real-time bidding strategies.