Ethnique Media

Community Profiles

Ethnique Media publishes 19 detailed community profiles covering Canada's largest multicultural populations across four provinces. Each profile is built from verified census data and 22 years of on-the-ground experience in multicultural media.

British Columbia Communities

British Columbia profiles include the Chinese community (550,590 people, 11.2% of BC's population), South Asian community (405,535 people, 8.3%), Filipino community (156,955 people, 3.2%), and West Asian community (91,740 people, 1.9%). These communities are concentrated in Metro Vancouver, the Fraser Valley, and Victoria.

Alberta Communities

Alberta profiles cover the South Asian community (339,095 people, 7.9% of Alberta's population), Filipino community (188,505 people, 4.4%), Black community (120,005 people, 2.8%), and Chinese community (120,615 people, 2.8%). These communities are concentrated in Calgary and Edmonton.

Ontario Communities

Ontario profiles include the South Asian community (1,244,445 people, 8.6%), Chinese community (825,090 people, 5.7%), Black community (741,780 people, 5.1%), Filipino community (347,915 people, 2.4%), Arab community (276,620 people, 1.9%), Latin American community (263,870 people, 1.8%), and West Asian community (225,235 people, 1.6%). These communities are concentrated in the Greater Toronto Area, Brampton, Mississauga, and Ottawa.

Quebec Communities

Quebec profiles cover the Maghreb community (180,910 people, 2.1% of Quebec's population), Haitian community (165,095 people, 1.9%), Latin American community (138,450 people, 1.6%), and Chinese community (114,490 people, 1.3%). These communities are concentrated in Greater Montreal.

What Each Profile Includes

Every community profile provides population demographics, cultural calendar moments, media consumption behaviours, generational differences between newcomers and established residents, trust anchors within the community, and recommended advertising channels. These insights power our media planning and help brands craft culturally relevant campaigns.