LEGO — Case Study

LEGO partnered with Ethnique Media for a multicultural advertising campaign that delivered 20M+ display impressions.

Approach

Building brand preference within diverse Canadian communities during key cultural celebrations (Diwali, Lunar New Year, Eid).

Results

Results: 20M+ display impressions, 1M+ video impressions, 0.31% video CTR, 0.19% display CTR.