KLM Royal Dutch Airlines — Case Study

KLM Royal Dutch Airlines partnered with Ethnique Media for a multicultural advertising campaign that delivered 34% CPA improvement.

Approach

Route-level travel intent signals via Amadeus DSP, premium multicultural programmatic placements, multilingual dynamic HTML5 creative with live-fare pricing, and continuous in-flight A/B optimization.

Results

Results: 34% CPA improvement, CTR rose from 0.18% to 0.32%, 18% bookings lift on targeted routes.