Canadian Cancer Society – Mémo-Mamo — Case Study

Canadian Cancer Society – Mémo-Mamo partnered with Ethnique Media for a multicultural advertising campaign that delivered 12% lift in mammogram bookings.

Approach

Breast cancer screening campaign targeting Haitian, Chinese, and Latin American women in Quebec. Trust-first channel strategy through ethnic print, 310 radio spots, and DV360 programmatic.

Results

Results: 1.18M impressions, 12% lift in mammogram bookings, 16% lower cost per conversion.