The Rise of Multicultural Connected TV in Canada

Connected TV is reshaping how multicultural households consume media in Canada. Over 1 million Canadians stream ethnic CTV content monthly. Key platforms include Willow/Fubo Cricket Elite for South Asian audiences, iTalkBB with 2M+ Mandarin-dominant users, YuppTV offering 13 languages, and OnDemand Korea and iWantTFC for Korean and Filipino diaspora. CPMs run CA$20-40 for premium video.