The Rise of Multicultural Connected TV in Canada

Connected TV is reshaping how multicultural households consume media in Canada. Over 1 million Canadians stream ethnic CTV content monthly, creating new opportunities for brands to reach diverse audiences through premium video environments.

Key platforms include Willow/Fubo Cricket Elite for South Asian audiences, iTalkBB with 2M+ Mandarin-dominant users, YuppTV offering content in 13 languages, and OnDemand Korea and iWantTFC for Korean and Filipino diaspora. CPMs run CA$20-40 for premium video inventory.

For brands looking to reach multicultural audiences through connected TV, Ethnique Media offers programmatic CTV buying, audience targeting, and multilingual creative production. Contact us to learn how CTV can fit into your multicultural media strategy.