2021 Census: Multicultural Consumer Insights for Marketers

The 2021 Canadian Census reveals key findings that every multicultural marketer should understand. Immigration drives nearly 100% of Canada's labour force growth, and new Canadians represent $500B+ in purchasing power.

This analysis translates census data into actionable insights for brands targeting diverse communities, including population growth trends, language diversity, geographic concentrations, and generational shifts among immigrant and second-generation Canadians.

Ethnique Media uses census data as a foundation for all community profiles and media planning. Contact us for a data-driven approach to multicultural marketing.