Why multicultural marketing matters?
Consumers from ethnic minorities are generally more likely to feel an affinity to brands that respect their culture and make an effort to engage with them.
How it works.
Rather than simply translating a general message into different languages or including token representation of different ethnic groups in imagery, the objective is to customize messaging and marketing channels for each target audience.
Strategy & Consultation
We leverage on our cultural insights to re-imagine your brand’s narrative from the perspective of other cultures.
Media Planning & Buying
Thanks to our comprehensive network of print & digital publishers, we can manage truly impactful campaigns.
Remaining true to your message and recreating its cultural expression.
Execution & Optimization
We carefully monitor the performance of campaigns to maximize ROI.