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Why multicultural marketing matters?

Consumers from ethnic minorities are generally more likely to feel an affinity to brands that respect their culture and make an effort to engage with them.

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How it works.

Rather than simply translating a general message into different languages or including token representation of different ethnic groups in imagery, the objective is to customize messaging and marketing channels for each target audience.

Our services

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Strategy & Consultation

We leverage on our cultural insights to re-imagine your brand’s narrative from the perspective of other cultures.

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Media Planning & Buying

Thanks to our comprehensive network of print & digital publishers, we can manage truly impactful campaigns.

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Transcreation

Remaining true to your message and recreating its cultural expression.

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Execution & Optimization

We carefully monitor the performance of campaigns to maximize ROI.