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ethnic media | ||||||||||||||||||||
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First of all, Ethnic Media is a concept. It is a concept of inclusive diversity.
Claiming that Canada is made of people from around the world is prosaic. Saying that all these nationalities have media in their mother language is stating common fact. Offering through these media a direct link between each community and the Canadian society takes is visionary. Since its establishment in 2002, Ethnic Media has through advertising facilitated communication between institutional actors on one side and various communities on the other. Forerunner of ethnic marketing, our agency has developed an expertise in planning and management of advertising campaigns. |
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