Our Work

Ethnique Media delivers measurable results for national brands through multicultural media campaigns. Explore 7 case studies demonstrating how culturally relevant media planning and in-language creative drive real performance improvements.

Featured Campaigns

KLM Royal Dutch Airlines achieved a 34% CPA improvement on VFR routes through programmatic multicultural targeting. The Canadian Cancer Society saw a 12% lift in mammogram bookings among Haitian, Chinese, and Latin communities in Quebec. The Government of Quebec (MIFI) generated 2,000+ francisation program registrations among Chinese newcomers.

Performance Highlights

Audi realized a 31% year-over-year CPA improvement through curated ethnic publisher networks. LEGO earned 20M+ impressions during Diwali, Lunar New Year, and Eid cultural celebrations. Western Union ran targeted multicultural remittance campaigns across diaspora communities. Kemper Insurance reached diverse communities with culturally specific insurance marketing.

Our Approach

Every campaign begins with audience segmentation based on census data, community insights, and media consumption behaviours. We deploy across print, radio, TV, digital display, and programmatic channels, using in-language creative and culturally relevant messaging to maximize engagement and conversion.