Insights

Ethnique Media publishes original research and thought leadership on multicultural marketing in Canada. Our insights are drawn from 22 years of experience, verified census data, and direct relationships with 200+ ethnic media outlets.

Latest Research

The Rise of Multicultural Connected TV in Canada examines how over 1 million Canadians stream ethnic CTV content monthly, with analysis of platforms including Willow, iTalkBB, YuppTV, OnDemand Korea, and iWantTFC. Our Xiaohongshu report covers the explosive growth of Little Red Book and why Canadian brands should pay attention to this platform's 300 million monthly active users.

Industry Analysis

Championing Diversity in Canadian Financial Institutions explores how banks and financial services companies can more effectively engage diverse communities. Our 2021 Census analysis translates key demographic findings into actionable insights for multicultural marketers, including the finding that immigration drives nearly 100% of Canada's labour force growth.

Market Guides

Reaching the Chinese Market in Canada provides strategies for brands targeting over 1.7 million Chinese Canadians across BC, Ontario, Alberta, and Quebec. Each research piece is designed to help brands and agencies make better-informed decisions about multicultural media investment.