Yes, the Internet does have its idiosyncrasies. As for example the current blog post which is about nothing else but another blog post. I guess in the “real” world it would be identical to writing an article in newspaper B telling you to read another article in newspaper A.

Odd, but that’s exactly what I am telling you to do: go read my guest blog spot on FabriceCalando.ca about how the CBC Radio 1 in Montreal uses Facebook in a smart way. Why am I doing this? Because of the hyperlink: it takes no energy or time to click on some text on a web page and follow the hyperlink to the original article. This obviously cannot be done on physical paper.

Yet, some experienced minds here at Ethnique Media would argue that this physical limitation of paper has its value and importance. All this to say that this world is made of shades and diverging opinions and ideas. Without this diversity, the world would be a dull and ineffective place; and Ethnique Media wouldn’t be here.