It’s now official: as of today, in the UK only, more money is being spent on online advertisements than on TV advertisement. See BBC’s article Online advertising ‘overtakes TV’.

As the article points out, many different marketing tools are bundled together under the umbrella of “online advertisement”. That makes the comparison between online and TV ads a bit unfair, as online ads include direct advertisement by email, contextual search ads and display ads, whereas TV ads are usually only display (unless you have an interactive TV from the future, but I am not sure they are producing those yet).

What’s more, the reality is that the distinction between “online” and other medias such as TV is getting blurrier by the minute. For example, more and more people actually consume TV on the Web, radio is also being massively consumed online and everyone reads their news on the Web.

Still, the reality is that this milestone is important, and is clearly showing that the Internet has now become an advertisements juggernaut.

And this trend is only set to accelerate, especially as “online” and other medias converge further into one massive soup of professional, interactive and user submitted content super-media.