It seems that main stream media has finally started to understand the power of Ethnic print. Read the article linked here: Mainstream Media May Find Rich Revenue Streams in Multicultural Marketplace.

The article clearly mentions the fact around which Ethnique Media is built:

“At Kang & Lee, more than 20 years of consumer research for our clients has consistently illustrated that our target, Asian-immigrant consumers, do, in fact, gravitate to their native-language media for the comfort of the language, as well as for the daily editorial content that contains richer news and information from Asia, (and from within their own ethnic communities in the U.S.) than would otherwise be featured regularly in any mainstream media outlet.”

As it is clearly stated above, Ethnic press has an undeniable advantage over tradition press: this advantage is its content, and the fact that is geared towards the communities themselves.