Is the estimated purchasing power of visible minorities.
The amount of new immigrants that have moved to Canada permanently (between 2011 and 2016).
Of Canadians identify as a member of a visible minority group.
2 in 5
Canadian children have an immigrant background.
" In addition to contributing to the social and economic development of the country, immigrants and their descendants play a significant role in shaping and enriching the ethnic, cultural and linguistic composition of the Canadian population. "
-The Daily, October 25, 2017
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