Your one-stop shop for communicating your message to the ethnic market
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Ethnique Média Inc. was born at the crossroads of two phenomena: Canada’s multiculturalism in which all cultures have a place in the country’s mosaic, and secondly, advertisers’ acknowledgment that mainstream media do not reach the ethnic portion of the population.
However, each year, this portion increases by 250,000 new Canadians, which translates to 2,500,000 new consumers in a decade. Evidently, neo-Canadians have access to media in their mother tongue; a deeply established sense of self-determination prompt people from the New continent to re-create a media world with which they identify. Multiple studies ascertain new-comers’ extraordinary attachment to these proliferating media.
OUR SERVICES
STRATEGY AND CONSULTATION

STRATEGY AND CONSULTATION

Every campaign is unique. We use our expertise to select the most appropriate strategy and media for your needs.
MEDIA PLANNING

MEDIA PLANNING

We know your time is precious. Our team submits media proposals in under 24 hours.
MEDIA BUYING

MEDIA BUYING

Through our close ties with media, we establish competitive prices, negotiated on behalf of clients.
CAMPAIN MANAGEMENT AND OPTIMIZATION

CAMPAIN MANAGEMENT AND OPTIMIZATION

We carefully monitor the performance of campaigns to maximize your ROI.
 
 
FACTS AND FIGURES

In 2011, the National Household Survey reported over 200 ethnic origins in Canada.

In the first years of immigration, ethnic publications act as a gateway into the local cultural communities and are an important source of news and entertainment

Ethnic shoppers "have higher smartphone and tablet ownership rates than the national average"

Source: Brand Spark's Canadian Ethnic Shopper Study

Just under 7 million individuals living in Canada identify as a member of a visible minority group. This represents almost 20% of the total population of Canada.